Advanced plant science. NanoDiamond innovation.
Natural Laundry detergent should work
Many natural detergents rely on weak formulas that leave stains behind.
Traditional detergents rely on harsh chemicals that coat fabrics and mask odors.
We refused to choose between safety and performance.
So We Engineered a Better Clean.
NanoDiamond Innovation
Research studies show that NanoDiamonds, tiny pieces of carbon less than ten-thousandths the diameter of a human hair, remove crystallized fat, and stains from fabrics 2 times more efficiently than traditional detergents. These overwhelming small diamonds with incredibly large surface areas go into the deep tiny fibers of fabrics to gently loosen and remove dirt and grim.
The result:
Deeper Clean
Fewer rewashes
Fabrics restored, not stripped
Six Enzymes. One Powerful Clean.
Our advanced Hexazymes® blend includes six plant-based enzymes that target different types of stains:
• Proteins (sweat, blood)
• Starches (food)
• Oils (body oils, grease)
• Grass and outdoor stains
Each enzyme works like a stain specialist breaking down buildup so it rinses away completely.
No masking. No coating. Just true clean.
Clean Ingredients. No Compromise.
Your clothes are clean because they are truly clean — not artificially enhanced.
We formulate without:
- Optical Brighteners
- Oxybenzone
- Octinoxate Cool Tar
- Benzalkonium
- Chloride
- Insoluble Microplastics
- Dyes
- 1,4-Dioxane
- Volatile Organic Chemicals
- (Vocs) CA Prop.65 Chemicals
- Detergent Residue
- Synthetic Fragrances
- Parabens
- Chlorine Bleach SLS or SLES
- Phthalates
Our Sustainable Standard
Our formulas follow principles of green chemistry designed to clean effectively while reducing environmental impact.
• Ultra-concentrated formula
• Refillable aluminum bottle
• Reduced plastic waste
• Biodegradable components
High performance. Lower footprint.
