The science behind the clean
Most natural detergents
Natural detergents can leave you wanting more cleaning power.
Traditional detergents
Rely on harsh chemicals that coat fabrics and mask odors.
We didn't want choose between safe & effective.
So we engineered a better clean.
We went back to the science.
Keeping highest ingredient standards, we built Brilliance around multiple cleaning systems designed to work together.
Surfactants
Lift + carry
A complementary surfactant system helps loosen oils, dirt and soils from fabric and carry them into the wash water.
Six specialized enzymes
Target + break down
Different enzymes tackle different kinds of everyday stains: proteins, starches, fats, fruit and more.
NanoDiamond Clean™
Support + release
Inspired by peer-reviewed research into nanodiamond-assisted surfactant cleaning of stubborn oily soils.
Creating a better system.
Start →
The research that changed our thinking.
During development, we used research exploring the use of microscopic nanodiamond particles alongside surfactants in low-temperature cleaning.
Researchers found that the presence of nanodiamonds significantly improved surfactant-mediated removal of grime even at low temperatures.
That work helped inspire NanoDiamond Clean™, one part of the cleaning system we eventually built into Brilliance.
Read the Research
What all that science means in your laundry room.
You don't have to know which enzyme targets which stain. You just need one detergent that can handle school clothes, workout clothes, work clothes, sheets, towels, baby clothes, and the things you actually care about keeping.
• Built-in fabric care helps clothes, sheets, and towels feel beautifully cared for.
• Deep-cleaning performance for everyday stains, oils, odors, and buildup.
• Higher ingredient standards without giving up the cleaning performance your family needs.
Cleaner clothes. Softer fabrics. Less left behind.
We wanted both:
A natural detergents
One that met our standards for clean ingredients
Results
One that really cleaned and handled it all.
Science is how we got there,
Beautifully clean laundry is the point.
There is more. TAKE THE DEEP DIVE INTO THE SCIENCE HERE
