Made for the clothes you live in.
One family, lots of laundry
I'd rather be heading out to a game, going for a hike, or even help finish a school project at ten at night, than to do laundry.
But there was always laundry to do.
We had a simple standard: clean clothes, naturally. But the natural detergents couldn't keep up. So we went back to a leading brand, then started adding stain removers and scent boosters to try to get better results.
There had to be a better way.
One powerful solution.
Five years of research in the lab and thousands of hours of testing later, we developed Brilliance.
Even in the early batches, I knew Brilliance was different. The teenage boy smell was gone. Our clothes were clean and soft.
And then something even better happened: I stopped worrying about laundry. It simply worked. Wash after wash. That's when I knew I had to share it with you.
Now my kids are grown. And I think about laundry more than I ever have.
It turns out laundry can be an excellent adventure.
Five kids. Thousands of washes.
From our laundry room to yours.
What started in our home became the detergent we believed laundry should be all along: powerful performance, clean ingredients, and a better experience from wash to wear.